Gratitude is at the heart of ib designs and the driving energy on the ib journey. We recognize that GRATITUDE is a powerful catalyst for happiness. Gratitude means thankfulness, noticing simple pleasures and acknowledging everything that you receive. It is a reminder to live your life as if everything were a miracle. Gratitude shifts your focus from what your life lacks to the abundance that is already present. To say we feel grateful is not to say that everything in our lives is necessarily great. It just means we are aware of our blessings.