Ever wonder where all our jewelry is created? Take a behind-the-scenes look at where the magic of our jewelry comes to life!
Whealan Massicott is the wizard behind the torch, with over 30 years of experience crafting feel good jewelry. He creates more than just adornments; with each flicker of his torch, Whealan weaves stories into metal, transforming silver and gold into wearable art. His designs embody the essence of feel good jewelry, infusing artistry that resonates through generations. May our pieces accompany you on life's magical journey.
Whealan is supported by a talented team of six jewelers who collaborate to bring our jewelry to life. Among them are his two sons, Abbie and Kenan, who are both skilled jewelers and designers. We also have two fierce female artisans and two seasoned creators, forming the backbone of our workshop. Together, these dedicated craftsmen unite their talents to create the cherished ib pieces you adore.
The metal arrives in spools, ready to be transformed by our skilled jewelers using a torch, hammer, and a touch of positive energy. Each piece is meticulously melded, sanded, and polished by hand, with careful attention to detail in every creation. The craftsmanship and quality truly shine through. Their workbenches serve as magical stations, where they conjure stunning handmade jewelry. We want you to wear each piece and feel an instant boost of feel good!
In our workshop, the air is alive with the vibrant sounds of Afrobeats filling the background. The rhythmic clink of hammers striking silver and gold creates a lively symphony, punctuated by the occasional sound of sanding and griding. Abbie takes a moment to set up his steel pan, feeling the grooves of the music, while Jamal bobs his head to the beat as he meticulously solders Lavi Earrings. Inspired by the atmosphere, Whealan picks up his guitar to strum along, adding to the creative energy. Erin and Anaiis are in their own world, hammering away as they bring their magical jewelry creations to life. Kenan keeps the rhythm going, tapping along as he works on his latest custom signet ring. Jordan shines treasures in the polishing room, spinning his wheel to his own tunes. This environment is a true haven for creative expression, where every sound contributes to the artistry of our jewelry.
Whether you're looking for the perfect accessory for a night out or for a reminder of your inner strength, know that each piece is crafted with love. Handcrafted with positive energy, these pieces serve as keepsakes to accompany you through life's twist and turns. Wear with grace, an open heart, and an open mind. Embrace every moment.
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